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About the Author
Dean Rushton
Dean Rushton is chief operating officer and director of Loan Market. He commenced his finance career in 1995 with Westpac in retail distribution. Following a number of roles in marketing and operations with Aussie Home Loans, he co-founded X Inc, a national mortgage broking company. The business merged with the mortgage broking arm of Ray White in 2007 and the new entity, Loan Market is now Australasia’s largest independently-owned mortgage broker.
Articles Published
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Easy Access to Information Is Good, Trusted Information Is Better
Dean Rushton writes about the findings of the independent consumer research into the behaviours and motivations of homebuyers in the market. The study was commissioned by Loan Market last year and included ... Read moreDean Rushton writes about the findings of the independent consumer research into the behaviours and motivations of homebuyers in the market. The study was commissioned by Loan Market last year and included focus groups made up of first home buyers, first time investors, second and third home buyers, buyers who had used a mortgage broker, as well as those who had gone directly through a financial institution and never consulted with a mortgage broker. The results speak of the changed landscape of communication due to the proliferation of online tools and social networking sites. Technology means consumers have access to just about any information they need, but surprisingly, brokers are not rendered redundant. According to the study, access to information has improved greatly but trusted advisers will always play a critical role since most consumers still feel they lack the knowledge to make the final purchase decision. Rushton writes about the relationship between banks, brokers and borrowers and how this will continue to evolve into a more integrated partnership in the future.
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