Is robo-advice taboo?BY DARREN SNYDER | MONDAY, 30 OCT 2017 3:22PM An observation from my recent attendance at the AFA National Adviser Conference was the little reference to robo-advice. It's not that I expected robo to be mentioned at every ... Upgrade your subscription to access this article
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SACHA BURCHGART
FOUNDER & MANAGING DIRECTOR
BURCHEART PTY LTD
FOUNDER & MANAGING DIRECTOR
BURCHEART PTY LTD
Though she initially tried, Sacha Burchgart couldn't escape the call of a career in financial advice; it just took staring down her own mortality to see what's possible when you do things differently. Jamie Williamson writes.
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Yes, its true - at this point in time, it is hard for digital advice to replicate the soft skills that humans have. Although that will change over time.
However, many consumers aren't looking for soft skills. They are looking for speed, convenience and value. Human advisers can't replicate what digital advice is achieving across these dimensions.
So why isn't there more discussion at the AFA on digital advice? It starts with not having an agenda that is relevant to digital advisers. So the digital advisers hang out elsewhere. So many participants at the conference incorrectly believe that digital advice isn't happening. So when they go to put the agenda together again the next year, once again there isn't any digital advice content.