Social media advisers the new 'vogue'BY CHRISTOPHER PAGE | THURSDAY, 1 SEP 2011 3:47PM Financial advice and the world of social media are slowly connecting as advisers find themselves facing new opportunities and pitfalls in this space. In the US, a social media ... Upgrade your subscription to access this article
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MAGDELINE JACOVIDES
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We started our new media journey a couple of months ago: it is a challenge to allocate sufficient time to each of the platforms we have chosen - Twitter, Blogger, LinkedIn and Facebook - to attract the approariate 'followers'/ 'friends'; but we are learning a lot about the form of communication necessary. We look forward to welcoming more of our colleagues to 'playing in this space' - and to conversations with existing and prospective clients.
As early adopters we are experiencing the time-consuming learn as you go process, but are confident that the rewards for entering this new media space will be significant over time - with the newly evolving client market. It is extremely difficult to entice some clients to participate in this level of communication.