Social media advisers the new 'vogue'BY CHRISTOPHER PAGE | THURSDAY, 1 SEP 2011 3:47PMFinancial advice and the world of social media are slowly connecting as advisers find themselves facing new opportunities and pitfalls in this space. In the US, a social media ... Upgrade your subscription to access this article
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Cover Story
Passing the baton
LIAM ROCHE
ADVICE ASSOCIATE
EUREKA WHITTAKER MACNAUGHT PTY LTD
ADVICE ASSOCIATE
EUREKA WHITTAKER MACNAUGHT PTY LTD
Liam Roche's experience in customer relationships and paraplanning has set him up for success as a financial adviser. Now undertaking the Professional Year, the advice associate at Eureka Whittaker Macnaught tells Karren Vergara how a new breed of advisers is flying the flag.
We started our new media journey a couple of months ago: it is a challenge to allocate sufficient time to each of the platforms we have chosen - Twitter, Blogger, LinkedIn and Facebook - to attract the approariate 'followers'/ 'friends'; but we are learning a lot about the form of communication necessary. We look forward to welcoming more of our colleagues to 'playing in this space' - and to conversations with existing and prospective clients.
As early adopters we are experiencing the time-consuming learn as you go process, but are confident that the rewards for entering this new media space will be significant over time - with the newly evolving client market. It is extremely difficult to entice some clients to participate in this level of communication.