Natalie Sillar is the Head of Wrap Marketing at BT Financial Group. She has been with BT since 2003 in the adviser marketing team during which time her responsibilities have included providing strategic marketing programs for their Wrap platform, investment funds, insurance and margin lending. A core focus has also been in finding new ways for BT to deliver value to advisers through the provision of investor marketing and educational tools and support. Prior to working at BT, Natalie worked in the United Kingdom as part of the founding team of a successful dotcom start up. Before this Natalie worked in agency roles for some of the UK's leading marketing agencies.

Natalie Sillar uses this paper to provide a diverse range of marketing and sales ideas about generational marketing. Natalie is at BT Financial Group which has developed three toolkits to empower financial planners who use its Wrap Platform to better ... Read more