Sam Aylett is responsible for managing the development and application of AXA FAN's proprietary business management programmes (including AXA's Real Business Plan and CVP support programme) and innovative marketing programmes. He has part-owned and operated several small businesses in his career and is well aware of the challenges facing small business entrepreneurs and the strategies and tools required for businesses to achieve sustainable growth and success. Prior to joining AXA in his current role, Sam worked with ING and then was a founding partner of an independent provider of practice and business management services - The Encore Group. He has a Bachelor of Business in Marketing.

Sam Aylett tells us how to market smarter not harder and proactively not reactively. He details how the AXA Financial Advising Network has developed tools to help their advisers. AXA based advisers are able to develop a "Real Business Plan" ... Read more